Real fractional SEO results, case by case.
Client and employer details generalized for confidentiality; figures shown are real SEMrush and Google Search Console data for each engagement. Each card links to the full case study.
Building Organic Visibility From Zero
Owned SEO strategy for a maternal health diagnostics client whose product almost no one was searching for by name. Starting from under 100 monthly clicks and no link-building program, grew organic traffic to 34,281 visits/month and ranking keywords from 176 to 9,983.
See the organic traffic growth case study →SEO Through a Full Rebrand
When this client changed its name in October 2023, over 90% of its organic traffic was people searching the brand itself. Built a content strategy speaking directly to clinicians and ER nurses, growing true ranking keywords from 47 to 873 in about 20 months.
Read the domain migration SEO case study →Winning the Local Pack
Ongoing SEO strategy for a residential HVAC company competing against national franchises with far bigger budgets. Local Pack keyword growth nearly tripled in under a year, from 35 to 108, and that visibility is showing up in the business: booked jobs are up 58.25% and revenue 127.46% year to date.
Read the local pack ranking increase case study →Turning Local Rankings Into Booked Jobs
Ongoing SEO strategy for a multi-location HVAC and home services company. Local Pack keyword growth is up 153% in about seven months, and that visibility is showing up in the business: booked jobs are up 16.65% and revenue 14.21% year to date.
Read the local SEO expert case study →SEO & AEO Strategy Across Brands
Built and executed SEO and AEO strategy for a portfolio of home services brands across multiple markets, structuring content and schema so key answers are extractable and citable by AI search engines and LLMs.
GEO/AEO Playbook Development
Pioneered LLM ranking analysis and built entity-driven GEO/AEO playbooks and schema standards, improving visibility in both Google and ChatGPT results across client teams.
Client and employer names generalized for confidentiality.