SEO strategist with 10+ years focused on technical SEO, AEO, and LLM search (20+ years total in digital marketing, design, and web). I drive organic growth through technical optimization, schema, and content strategy, and I mentor teams and streamline processes to deliver measurable results across search and AI answer engines.
SEO Strategy & Technical SEO
20+ years in digital marketing and web, with 10+ years dedicated to technical SEO, content strategy, and schema/structured data.
GEO/AEO & AI Search
Pioneered LLM ranking analysis and AEO playbooks, with hands-on prompt engineering using Claude, Claude Code, and Claude Projects.
Local & Multi-Location SEO
Google Business Profile optimization and local pack visibility for home services and multi-location client portfolios.
Mentoring & Client Management
Mentored junior SEO strategists and managed multi-client, multi-industry portfolios end to end.
Where I’ve delivered results.
SEO Strategist
October 2025 – Present
- Developed and executed comprehensive SEO strategies for a portfolio of home services brands, improving organic visibility and local search performance across multiple markets.
- Conducted in-depth keyword research, search intent analysis, and content mapping to support scalable SEO and AEO growth, structuring pages to be extractable and citable by AI search engines and LLMs.
- Monitored SEO performance using GA4, GSC, Looker Studio, SEMrush, and Screaming Frog, translating data into actionable strategies to increase ROI.
- Performed ongoing SEO audits and maintenance, resolving crawl issues, strengthening schema and structured data, and boosting search rankings, local map pack visibility, and AI answer engine readability.
- Used n8n, Claude Projects, and Claude Code to automate recurring SEO workflows and client deliverables (reports, audits, content templates), reducing manual production time.
SEO Team Lead
January 2025 – July 2025
- Executed full-funnel SEO and AEO strategies, including technical audits, competitive analysis, schema enhancements, and content creation, resulting in improved Google and ChatGPT rankings.
- Strategically managed and oversaw the execution of SEO deliverables across cross-functional teams, ensuring timely, high-quality output aligned with client KPIs and objectives.
- Pioneered LLM ranking analysis and best practices for GEO and AEO optimization, creating AEO playbooks and entity-driven content and structured data standards.
Onboarding & Training Specialist
December 2024 – August 2026
- Served as primary onboarding specialist for new PageOptimizer Pro customers, leading live 1:1 and group training on POP’s optimization reports and on-page SEO workflows.
- Created training videos, webinars, and help center documentation to improve product adoption and reduce onboarding time.
Senior SEO Strategist
April 2024 – December 2024
SEO Strategist
December 2021 – April 2024
- Improved organic traffic 2,200% and top-3 keyword rankings 650% for a medical device client over 2 years.
- Mentored junior SEO strategists and specialists.
- Collaborated with developers and internal stakeholders to improve development standards for better organic search baselines, raise internal awareness of SEO best practices, and enhance website usability, engagement, and conversion rate optimization.
- Served as a subject matter expert for sales calls, pitches, and presentations to communicate detailed plans for organic search improvement.
- Translated client personas and prompt behaviors into AI-optimized content strategies, ensuring alignment between user journeys, intent modeling, and answer engine visibility.
Web Designer | SEO Strategist | Owner
July 2004 – December 2021
- Owned and operated a full-service web design agency (basic SEO included): keyword research, on-page optimization, WordPress development, local SEO (citations, backlink building), and client relationship management for small and growing businesses.
Testing Manager
January 2003 – July 2004
- Directed direct-mail testing and vendor coordination for 750,000 pieces/month, growing testing department volume 300% in two months through process optimization.
Account Services Manager
May 2000 – January 2003
- Designed targeted advertising campaigns for multiple companies; promoted twice in under three years.
Looking for full-service execution instead?
My agency, Lift SEO Services, handles full-service SEO for healthcare and home services businesses in Bowling Green and Nashville: technical, local, content, and AI-visibility work, managed end to end.
Let’s talk about fractional or full-time SEO leadership.
Book a free 30-minute strategy call to talk through where your organic search stands today.